Brand Identity · Packaging
Happy Plant Botanicals
Skincare · Brand & Packaging Design by Fulya Kuzu
Photography: Sami Saunders
The brief
Happy Plant Botanicals came to me with a clear goal: build a skincare brand that stands out on the shelf and feels instantly recognisable to a Gen Z and millennial audience.
Approach
We started with strategy — positioning, audience and personality — before moving into concepts. From there, typography, colour and graphic elements were developed into one flexible system that works across packaging, social and web.
Result
A bold, cohesive identity that gives Happy Plant Botanicals a confident presence, both online and on the shelf, and a brand system the team can keep building on.
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