Services
Pure dopamine, by design.
Brand Identity & Packaging Design — Frankfurt, Germany. Serving Brands Across Europe & Beyond.
Think of branding like a movie trailer. First impressions aren’t just visual; they’re emotional.
Whether you’re an established name or just getting started, your brand and all the elements tied to it do more than tell your story. They determine whether your audience wants to be a part of that story, and ultimately, whether they’ll choose to buy from you.
Historical biopic or a lighthearted comedy, people will decide in two minutes or less whether the 2-hour film is worth their time. Your brand works the same way. And the brands that make people feel something are the ones that stick.
That’s where I come in. As a zillennial (100% guilty of contributing to the matcha crisis with my “vanilla matcha latte with oat milk, please and thank you” addiction), I happen to be the target audience for most beauty, food, lifestyle, and consumer goods brands that find their way to me. Grounded in strategy and balancing minimalism with boldness, I’m here to help you build a brand that grows with you.
Your brand deserves the VIP full-feature blockbuster treatment. So, grab the popcorn and settle in.
Core services
Choose your starting point
Collaborating with joyful brands worldwide, these are the core graphic design and creative consulting services I offer. Rooted in strategy, tailored to your goals.
Your brand identity is the foundation everything else is built on. It’s that special je ne sais quoi.
A sense of conviction that pulls people towards your brand, before they’ve even read a word or tried your product. Done well, it earns trust and gives your audience a reason to choose you over everyone else (and to keep coming back for more).
Whether you’re launching for the first time or evolving an existing brand, I’ll work with you to create a complete visual identity that’s true to your vision.
Here’s a taste of what’s possible:
- Full logo suite
- Typography pairing
- Colour palette
- Packaging concept
- Brand board
- Custom icon design
- Graphic elements
- Brand strategy
- Brand guidelines
Every package includes a core set of deliverables, with plenty of room to customize depending on your scope and goals.
Investment ranging from €3,000 to €10,500+
Inquire for a tailored proposal
Spotted on the shelf or delivered to a doorstep, your packaging is where your brand becomes tangible, something people can hold.
More often than not, it’s this split-second where they’ll decide if it’s worth it. And getting that initial impression right takes more than a few pretty colors or cool fonts.
Then there’s the unboxing. A whole moment in itself, one that can turn a curious first purchase into a loyal customer. That’s why I’ll factor in material selection, production, and compliance from day one, ensuring nothing gets lost between concept and final product. Every detail is considered with the real world in mind.
Whether you’re launching something new, refreshing an existing line, or expanding your range — here’s how I can help:
New Product
- Packaging concept development for up to 3 product formats
- Final packaging design
- Print-ready artwork
Starting from €1,500
Custom add-ons available upon request.Existing Product Line
- Packaging design within existing brand system
- Adaptations or new variations
- Print-ready artwork
Starting from €800
Custom add-ons available upon request.
Exploring a new venture or revamping an existing brand? Before anything gets designed, it’s worth getting the groundwork right.
Not just going with what’s trending or assuming what your audience wants, but building a clear foundation that every future decision can be made from.
This is where we’ll dig into what your brand is about, who it’s for, and what sets it apart — helping us answer the big question: “why should people care?” Achieving that level of clarity makes everything easier, from your design choices to the way you communicate across every channel.
This can include but is not limited to:
- A clear brand strategy document for a strong foundation
- Defined positioning and target audience to guide all creative work
- Brand personality and tone of voice for messaging direction
- Actionable insights you can use across design, website, and communication
- Ongoing guidance and feedback throughout the process
Guiding key business decisions, your brand strategy becomes the reference point you and your team will consistently return to as your brand grows.
As your brand finds its feet, you might start tackling new ideas or challenges. Having someone in your corner who knows your brand inside out can help make those decision-making moments easier.
Someone who can give honest feedback on a direction or help you make the call when you’re not sure. Especially when that person (hi, it’s me) helped build it from the ground up.
Think of this less as an add-on service and more as a standing invitation. There when you need a professional second opinion, and there to make sure everything that carries your brand continues to feel connected and on track.
Testimonials
Happy brands
Working with Fulya truly changed everything. As a person, she is one of the kindest, most patient, and most communicative people I’ve ever collaborated with — an absolute joy to work with. She guided me through every step of the branding journey with clarity and so much care. She explained every detail in a way that made sense, never rushed me, and genuinely took the time to understand the deeper purpose behind my brand.
What impressed me most was how beautifully she brought my scientific vision to life while guiding it toward a clean, modern, and gender-neutral direction that aligns perfectly with our mission. The final result feels authentic, elevated, and completely aligned with where I see LUKEÉ heading.
Working with someone who can bridge the gap between logic and creativity is priceless. Fulya does this effortlessly. I truly couldn’t recommend her services more!
From the very beginning of our collaboration, Fulya impressed us with her fast and reliable work ethic. She was truly committed to understanding Baelanse’s vision and taking our ideas and concepts into account. Combined with her creative flair, she created the fantastic design of our Baelanse Bars.
Communication with Fulya was consistently pleasant and straightforward. She kept us regularly updated on the progress and was always available to answer our questions. Her friendly and professional manner made the collaboration truly enjoyable.
Fulya is the right person if you are looking for a professional, creative, solution-oriented, and above all, talented designer. We are extremely satisfied with the result and highly recommend her.
Fulya is always such a pleasure to work with. She understands a brief well and is capable of finding the perfect middle ground between the creative ask and keeping true to her style and graphic eye. She is able to push back and offer guidance based on her expertise and design mindset.
A great pleasure to work with her always.
I worked with Fulya on my skincare branding, and I want to say it was above and beyond what I expected. Not only is she a pleasure to work with, but her artistic abilities and ability to evoke emotion from packaging are out of this world.
I get so many compliments on it, and it stands out from any small or mass-market skincare brand out there. I would highly recommend her for any project. ❤
Add-ons
Accessorize your brand
Just some of the graphic design extras my clients love (and keep coming back for more).
Bespoke Illustrations
Perfect for adding a pop of personality, custom icons and illustrations to give your brand that little something extra.
Social Media Templates
A suite of social media templates so your brand looks just as sharp on the scroll as it does everywhere else.
Custom Design Work
Pitch decks, business cards, campaign assets, brochures, and everything between — if it needs designing, I’ve got you.
Process
Ready to get started?
Here’s what happens next
01Inquiry & Discovery Call
Let’s start by making sure we’re the right fit. Fill out my inquiry form, and we’ll schedule a complimentary 30-minute call to get to know each other and talk through your goals. No pressure, just a genuine conversation.
Following the call, you’ll receive a tailored proposal outlining the project scope, timeline, and investment. Review it in your own time and let me know if you have any questions or would like any adjustments.
02Book Your Project
To secure your project and start date, a 50% deposit is required, with the remaining balance due before final delivery.
Once that’s confirmed, you’re locked in, and the fun part begins!
03Strategy & Brand Direction
Through a simple kick-off form and guided input, we’ll establish a clear foundation for your brand. From defining your positioning to understanding your target audience, we’ll co-create a strategy to ensure complete alignment.
04Concept Creation & Refinement
This is where your ideas start to take shape. Depending on the service you’ve booked, we’ll move through concepts together, and you’ll have the opportunity to review and provide feedback throughout, so we’re always on the same page.
05Finalization & Ongoing Support
Once all elements are approved, simply pay the remaining balance, and I’ll package everything up for delivery.
I’ll walk you through how to apply it all and am always happy to answer questions down the track.
Recent projects
For your inspiration
FAQs
Good questions
Where are you based?
I’m based in Frankfurt, Germany, but have had the joy of collaborating with brands of all sizes across Europe, Dubai, the US, Australia, and beyond. Wherever you are, I’d love to hear from you.
Do you work with businesses other than beauty, food, and lifestyle brands?
Yes. While beauty, food, wellness, and lifestyle brands are my sweet spot, I’ve worked with creative businesses across a range of industries.
No matter your product or service, every project starts the same way — understanding your vision and brand goals from the inside out. What you stand for, who you’re speaking to, how you want to be perceived, and what sets you apart in your space.
Anchored in strategy, that clarity is what shapes every design decision that follows, ensuring every visual touchpoint is purposeful and cohesive.
Why do I need a full brand identity kit, and not just a logo?
A logo is often the most recognizable brand element, but on its own, it can only do so much. Without a cohesive visual family supporting it, your brand risks looking inconsistent across different touchpoints, whether it’s your website or social media. And this inconsistency can put people off before you’ve even had a chance to make an impression.
This is why I’ll approach your brand identity as a complete visual system. From your logo to the typography and color palette, every design choice is made with the whole picture in mind. That way, everything that carries your brand feels like it belongs together, wherever it shows up.
I’m looking for something slightly different. Can you customize a package for me?
Of course! Please get in touch so I can learn more about what you’re looking for and tailor a package to suit your needs.
How long will the project take to complete?
It depends on the scope and how smoothly we move through each stage together. Depending on the package you’ve booked, most brand identity projects take anywhere from 4 to 14+ weeks.
Once we’ve locked in your start date, I’ll share a detailed project timeline so you can keep track.
I’d love to learn more. Can we jump on a call?
Yes, absolutely. Please fill out my inquiry form and tell me a little bit about what you’re after. From there, we can organize a time to properly connect and chat in more detail.
Spoiler: this is the part where you reach out
If you’ve gotten this far, trust your gut and let’s make something of it. I’m ready whenever you are.
Let’s chat about your project