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Brand Identity · Packaging

Miyako

Iced Matcha · Brand & Packaging Design by Fulya Kuzu

Category
Brand Identity, Packaging
Sector
Food & Beverage
Deliverables
Logo Suite, Brand Identity, Packaging Design, Brand Guidelines
Year
2025

The brief

Miyako came to me with a clear goal: build an iced matcha brand that stands out on the shelf and feels instantly recognisable to a Gen Z and millennial audience.

Approach

We started with strategy — positioning, audience and personality — before moving into concepts. From there, typography, colour and graphic elements were developed into one flexible system that works across packaging, social and web.

Miyako, Iced Matcha design, image 1 Miyako, Iced Matcha design, image 2 Miyako, Iced Matcha design, image 3 Miyako, Iced Matcha design, image 4 Miyako, Iced Matcha design, image 5 Miyako, Iced Matcha design, image 6 Miyako, Iced Matcha design, image 7 Miyako, Iced Matcha design, image 8 Miyako, Iced Matcha design, image 9 Miyako, Iced Matcha design, image 10 Miyako, Iced Matcha design, image 11 Miyako, Iced Matcha design, image 12 Miyako, Iced Matcha design, image 13 Miyako, Iced Matcha design, image 14 Miyako, Iced Matcha design, image 15 Miyako, Iced Matcha design, image 16 Miyako, Iced Matcha design, image 17 Miyako, Iced Matcha design, image 18 Miyako, Iced Matcha design, image 19

Result

A bold, cohesive identity that gives Miyako a confident presence, both online and on the shelf, and a brand system the team can keep building on.

Next project

Ruby Café